Privacy policy
Last updated: 11/16/2023
This Privacy Policy describes how Apex Invent (PTY) Ltd (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from apexinvent.co.za (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
We may collect the following information:
- Name
- Contact information including email address
- Demographic information such as postcode, preferences and interests
- Other information relevant to customer surveys and/or offers
What we do with the information we gather:
We collect this information to cater to your needs better and enhance our service. Specifically, we utilize it for the following reasons:
- Internal Records: Maintaining our internal records efficiently.
- Product and Service Improvement: Using the information to enhance the quality of our products and services.
- Tailored Communication: Periodically sending promotional emails about new products, exclusive offers, or noteworthy information that aligns with your interests, based on the email address you've provided. You'll always have the option to opt out of future promotional communication to safeguard your privacy.
- Market Research: Occasionally reaching out for market research purposes, which may involve contacting you via email, phone, or mail. This information helps us personalize and refine the website to better suit your interests."
Safeguarding Your Information:
Our commitment lies in ensuring the security of your information. To prevent unauthorized access or disclosure, we have implemented effective physical, electronic, and managerial protocols. These measures are in place to protect and secure the information collected through online channels.
How we use Cookies:
A cookie, a small file seeking permission to reside on your computer's hard drive, enhances your browsing experience. Once granted, this file enables us to analyze web traffic or notify you when you visit specific sites. Cookies help web applications to respond to your individual preferences, tailoring their operations based on your needs, likes, and dislikes through the collection and retention of information.
We employ traffic log cookies to identify the pages frequently visited. This aids in analyzing web page traffic, thereby facilitating website enhancements to better suit customer requirements. The information garnered from these cookies is strictly used for statistical analysis and is subsequently purged from our system.
In essence, cookies contribute to an improved website experience by enabling us to track which pages are beneficial and which are not. Rest assured, a cookie does not grant us access to your computer or any personal information beyond what you willingly share with us. You have the option to accept or decline cookies. While most web browsers automatically accept cookies, you can typically modify your browser settings to decline them, although this choice may limit your access to the website's full functionality.
External Website Links:
While our website may feature links to other sites that pique your interest, it's important to note that once you navigate away from our platform using these links, we relinquish control over the linked website. Consequently, we cannot assume responsibility for safeguarding or preserving the confidentiality of any information you disclose on those external sites. These external sites operate under distinct privacy statements not governed by our own.
We advise exercising caution and reviewing the applicable privacy statement of the specific website you visit through these links.
Managing Your Personal Information::
On our website, you have the authority to control the collection and utilization of your personal information through various means:
- Opt-Out Selection: When completing website forms, keep an eye out for the checkbox indicating your preference against the use of your information for direct marketing purposes.
- Revoking Consent: If you've previously consented to the use of your personal information for direct marketing, you have the liberty to change your decision at any time. Simply inform us using the provided Contact Us information.
Rest assured, we uphold the confidentiality of your personal information. We do not sell, distribute, or lease your details to third parties unless legally obliged or with your explicit consent. In cases where you express interest, we may share promotional information about third parties, provided you've conveyed your preference for such updates.
You retain the right to request details of the personal information we possess about you under the Data Protection Act 1998. A nominal fee may be applicable. Should you desire access to this information, please email us using the Contact Us information.
Should you believe any information we hold about you is inaccurate or incomplete, please promptly notify us via mail or email at the aforementioned address. We're committed to swiftly rectifying any inaccuracies found in your information.
List of cookies that are collected:
The table below lists the cookies we collect and what information they store.
Cookies Necessary for the Functioning of the Sites
| Name | Function | Duration |
|---|---|---|
| _Brochure_session | Used in connection with browsing through site. | - |
| checkout | Used in connection with Pay checkout on shop.app. | 3w |
| signed_in | Used in connection with Shop login. | 1y |
| user | Used in connection with Shop login. | 1y |
Reporting and Analytics
| Name | Function |
|---|---|
| _landing_page | Tracks landing pages. |
| _orig_referrer | Tracks landing pages. |
| _s | Shopify analytics. |
| _session_id | Shopify analytics |
| _shopify_s | Shopify analytics. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_uniq | Shopify analytics. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
| *_assignment | Shopify analytics |
| ab_test_* | Shopify analytics. |
| cart_sig | Shopify analytics. |
| ki_r | Shopify analytics. |
| ki_t | Shopify analytics. |